September 20, 2021

When Should You Spend Ad Dollars on Your Ecommerce Brand?

Aimee Pruett
September 20, 2021

When Should You Spend Ad Dollars on Your Ecommerce Brand?

Aimee Pruett

A few years ago, I started seeing a pet brand’s ads everywhere. I had never heard of this brand before. But suddenly, they were there when I searched on Google. They were showing up on my Facebook feed. Their name stuck out in my mind. I remembered them.

And now? My family uses that brand all the time.

How does an unknown brand become a big name? Well, with a lot of hard work. Hard work and awareness. Many times, that initial awareness comes in the form of advertising.

women drawing on whiteboard

Advertising: Then and Now

Advertising isn’t the same as we thought of it 25 years ago. Back then, when someone mentioned advertising, they thought about television ads. Magazine ads. Radio. Newspaper ads. Billboards.

Advertising is still in those places. But now it’s also Google ads, Facebook ads, display ads, and even marketplace-specific ads.  

Who Should Advertise?

Advertising costs money. We know that. Luckily, gone are the days of spending hundreds of thousands of dollars for one television ad spot and not knowing how it performed.

You can be a lot smarter with your ads today. You can target them to your audience and actually measure the results via clicks and sales.

While most businesses should advertise, it’s especially important if your business fits into any of these areas:

1. You’re trying to drive brand awareness for an unknown/newer brand.

2. You don’t show up for your focus keywords organically.

3. You’re trying to take away market share from competitors.

4. You want to test to see what keywords are working.

5. You’re trying to sell specific products in your lineup.

Where Should you put Your Ad Dollars?

Where you put your ad dollars depends on your business. If you’re selling on Amazon, eBay, Target, etc., you’ll likely want to invest some advertising dollars to show for your key search terms on those marketplaces. Especially if you’re a newer brand, this will help you gain visibility and sales.

If you sell products on your own ecommerce site, you’ll want to invest in Google Shopping and Search ads. You may even launch ad campaigns on Instagram, Facebook, and Pinterest to drive traffic to your online store.

Ultimately, advertise where your target market is and where you want to drive sales.  

Do you want your brand to be on more marketplaces and drive awareness (and sales) for your brand? Talk to Spreetail. We’re on 15+ of the top marketplaces and handle everything from advertising to fulfillment and customer service. Let’s talk.

Aimee Pruett

Sr. Marketing Manager

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